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The Future of Raising the Roof

Canada is facing a housing and homelessness crisis of unprecedented scale. Across the country, communities of all sizes are experiencing rising homelessness, deepening affordability challenges, and increasing pressure on systems not designed to meet today’s demand. The urgency is clear: we must concurrently increase and preserve affordable housing supply, strengthen partnerships, support community-led responses, and invest in innovative programs that respond to local needs and realities.

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Homelessness is not inevitable. It is preventable with the right housing solutions are in place.

Sheldon Pollett, Executive Director, Raising the Roof

Mission Statement

Raising the Roof is a national charitable housing developer. We work with local partners to create and operate affordable housing and shape solutions that make homelessness preventable.

Our Impact at a Glance*

* as of May 31, 2026

147

new affordable homes have been created or preserve

253

people who were experiencing homelessness or are at risk of homelessness have safe, affordable homes with wraparound supports

321

people with barriers to employment in the trades had opportunity for hands on trades training and support through the construction and maintenance of the homes

1000+

additional units in the development pipeline

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Strategic Priorities ( 2026-2029)

In 2025 and early 2026, through a series of stakeholder engagements, multiple in person guided workshops with our Board of Directors and staff, led by our consultants Whitesell and Company, we determined the following to be the strategic priorities and focuses of our work over the next three years.

01

Strengthen RTR's National Housing Portfolio

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03

Enhance Operational Excellence and Organizational Capacity

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05

Embed Social Procurement and Workforce Development

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02

Build Sustainable Capital and Funding Models

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04

Strengthen Partnerships and Advocacy Leadership

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06

Amplify Brand, Fundraising and Impact Measurment

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Vision 2029 Success Indicators

Raising the Roof’s 2026–2029 strategy reflects a clear and deliberate evolution in our organization’s role, building on decades of public leadership and six years of direct housing development and operations.

 

This plan is grounded in both urgency and opportunity. The housing challenges facing communities across Canada are complex and growing, but they are not insurmountable. With the right combination of development capacity, capital, partnerships, and discipline, meaningful progress is possible. This strategy sets a focused path forward.

 

Over the next three years, Raising the Roof will expand its housing portfolio, strengthen its organizational capacity, deepen the partnerships required to deliver sustainable housing outcomes, and continue improving the operating systems and tenancy supports that make those outcomes durable. This work will require focus, coordination, and accountability.

 

Success will depend not only on what is built, but on how it is built and operated: through strong partnerships, responsible stewardship, healthy tenancy, and a commitment to measurable impact. Raising the Roof is well positioned for this next phase of growth.

 

With a clear mission, a disciplined strategy, and the commitment of its Board, leadership, staff, and partners, the organization is prepared to take on a more direct and sustained role in expanding affordable housing supply and shaping scalable solutions across Canada.

This is both a responsibility and an opportunity.

 

The work ahead will contribute not only to increasing housing supply, but to shaping solutions that help make homelessness preventable, strengthening communities and creating lasting public value.

Housing Portfolio

350 to 500 units in operation

Development Pipeline

1000+ units under development

Geographic Presence

Projects in 4 to 6 provinces

Capital Platform

Social Finance Fund $10m to $50m

Assets Under Management

$100m+

Financial Resilience

3 to 6 month operating reserve

Development Model

Direct ownership and partnerships

Strategic Role

National and International Charitable Housing Leader

We’re just being supportive of each other and knowing where we came from kind of gives us all someone to lean on, right?

Because we’re all struggling with the same things.

It’s really good to have someone to talk to about it.”

• Michael, Purpose Construction Trainee

Strategic Plan 2026-2209

Raising the Roof is building more than housing. We are building stronger communities and a more resilient Canada.

The Roots of Raising the Roof

You can't know where we are going without knowing where we came from. 

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