Where We Are Going
Raising the Roof’s 2026–2029 strategy reflects a clear and deliberate evolution in our organization’s role, building on decades of public leadership and six years of direct housing development and operations.
This plan is grounded in both urgency and opportunity. The housing challenges facing communities across Canada are complex and growing, but they are not insurmountable. With the right combination of development capacity, capital, partnerships, and discipline, meaningful progress is possible. This strategy sets a focused path forward.
Over the next three years, Raising the Roof will expand its housing portfolio, strengthen its organizational capacity, deepen the partnerships required to deliver sustainable housing outcomes, and continue improving the operating systems and tenancy supports that make those outcomes durable. This work will require focus, coordination, and accountability.
Success will depend not only on what is built, but on how it is built and operated: through strong partnerships, responsible stewardship, healthy tenancy, and a commitment to measurable impact. Raising the Roof is well positioned for this next phase of growth.
With a clear mission, a disciplined strategy, and the commitment of its Board, leadership, staff, and partners, the organization is prepared to take on a more direct and sustained role in expanding affordable housing supply and shaping scalable solutions across Canada.
This is both a responsibility and an opportunity.
The work ahead will contribute not only to increasing housing supply, but to shaping solutions that help make homelessness preventable, strengthening communities and creating lasting public value.
Strategic Priorities (2026-2029)
In 2025 and early 2026, through a series of stakeholder engagements, multiple in person guided workshops with our Board of Directors and staff, led by our consultants Whitesell and Company, we determined the following to be the strategic priorities and focuses of our work over the next three years.
01
Strengthen RTR's National Housing Portfolio
04
Strengthen Partnerships and Advocacy Leadership
02
Build Sustainable Capital and Funding Models
05
Embed Social Procurement and Workforce Development
03
Enhance Operational Excellence and Organizational Capacity
06
Amplify Brand, Fundraising and Impact Measurment
Vision 2029 Success Indicators
Housing Portfolio
350 to 500 units in operation
Development Pipeline
1000+ units under development
Geographic Presence
Projects in 4 to 6 provinces
Capital Platform
Social Finance Fund $10m to $50m
Assets Under Management
$100m+
Financial Resilience
3 to 6 month operating reserve
Development Model
Direct ownership and partnerships
Strategic Role
National and International Charitable Housing Leader

Discover our History
You can't know where we are going without knowing where we came from.

