Board & Staff

Marc Soberano is a proud toque wearing social entrepreneur that believes strongly that every person across Canada deserves a place to call home. In his role as founder and Executive Director of Building Up, Marc developed innovative solutions to connect employers looking for committed trades people, to marginalized community members looking to work in the trades. Marc is excited to take a similar approach with Raising the Roof connecting underutilized vacant homes to Canadians experiencing or at risk of homelessness. Marc is graduate of the Richard Ivey School of Business, he has canoed across Canada, and is overwhelmingly excited by the opportunities ahead of Raising the Roof.

Sonja joins Raising the Roof as the Toque Campaign Coordinator, with a background in organizing successful environmental campaigns targeted towards community engagement and event management. For Sonja, the best thing about this position is to be working alongside partner agencies and seeing a positive impact in homelessness prevention initiatives. In her spare time, she can be found hiking and exploring the trails around Ontario.

Adrian comes to Raising the Roof from a career in the private sector as a residential real estate developer and he is excited to be using his expertise in acquisition and project management to create affordable housing for those in need. Other than his time spent studying at Queen’s University and UBC’s Sauder School of Business, Adrian has lived much of his life in Toronto. For Adrian, the best thing about his position as the Director of Reside is the opportunity to grow alongside this amazing program and contribute to its massive potential for social impact in Toronto and across Canada. In his personal time, you can find him running around on the squash court, going for a hike or standing in a river with a fishing rod.

Brandon is the President & Co-Founder of Community Builders, a Barrie based social enterprise construction company. Brandon is passionate about using his gifts and talents in business and construction to bring opportunities to those that need them. Social enterprise has been a creative outlet for Brandon to use business as a force for good and an answer back to the affordable housing crisis, homelessness and the trade deficit. Brandon enjoys being a husband, father, fisherman and traveller.

Elisha Muskat (she/her/hers) is dedicated to creating systemic social change. Elisha is the VP of Finance and Operations at Citizen Schools, a US non-profit organization that helps all students thrive in school and beyond through hands-on learning and career mentors. She serves on the Board of Building Up, a Toronto-based social enterprise supporting career pathways in the trades. Elisha is inspired by Raising the Roof's creativity and innovation in addressing homelessness and poverty. She is passionate about social innovation and social change; also about bicycles and coffee. Elisha lives in Toronto and Boston with her family and two kids.

Simon Weisz (he/him/his) completed a business and law degree at Ivey Business School and Western University. Simon has previously worked in corporate law at Stikeman Elliott LLP and in investment banking at Macquarie Capital. Simon currently is the co-founder and President of Greenspace Mental Health, a technology company supporting improved mental health treatment. Simon is a director and the board chair of Building Up, a Toronto-based social enterprise supporting career pathways in the trades.