2015 marks the 18th Annual Toque Campaign, and we are thrilled to announce Canadian Traffic Network, Intact Financial Corporation and Paul Davis Systems as National Partners. In addition to the signature Raising the Roof toque, beginning November 2014 you can also purchase socks to support long-term solutions to homelessness! To date Raising the Roof has generated almost $4 million for local Partner Agencies working towards long-term solutions to homelessness. Together we can make a difference, one toque (or pair of socks!) at a time.
Where the money goes:
• 80% of net proceeds from the Toque Campaign benefit grassroots community Partner Agencies helping homeless people in cities and towns across Canada
• The remaining 20% of net proceeds supports Raising the Roof’s national homeless initiatives, e.g. Child & Family Homelessness and Youthworks
Can I order a toque right now?
Absolutely! Just click on the ‘Order a Toque’ button on this page.
To date, the Toque Campaign has generated close to $4 million in grants – money that has been used to support 145 homelessness-serving agencies in more than 70 communities across Canada, as well as Raising the Roof’s national Child and Family Homelessness initiative, which is working to prevent family homelessness.
These television and radio advertisements were created pro bono by our friends at Leo Burnett Toronto.
Wondering how you, your workplace, school, community group or agency can participate in the Toque Campaign? Check out our ‘Get Involved’ page for ideas. We’d love to hear your great ideas too!