The Toque Campaign has raised $7 million to date, supporting 184 Partner Agencies nation-wide. In 2015, 50% of funds raised directly benefited participating Partner Agencies, with the remaining proceeds supporting Raising the Roof's national homelessness initiatives.
Together we can make a difference, one toque at a time.
2015 Toque Campaign Highlights
Thanks to our 50+ Partner Agencies, National Partners CTN, Intact and Paul Davis, and supporters across the country, we surpassed our goal and raised $450,000 nation-wide during the 2015 Toque Campaign! This tremendous success will benefit long-term solutions to homelessness across the country.
2016 Toque Campaign
Our Partner Agencies and National Partners across Canada are gearing up for our 19th annual Toque Campaign! Our goal this year is to raise $550,000 nation-wide. Make sure to check out ‘How to buy a Toque’ to do your part to help us reach this goal! Stay up-to date for event listings [insert link] to attend a Toque Selling event in your community.
Where does the money go?
50% of the gross proceeds from each Toque Campaign item benefit community Partner Agencies working directly with people experiencing homelessness.
Remaining proceeds support Raising the Roof’s national homeless initiatives, such as our Child & Family Homelessness Initiative and The Upstream Project.
How to Buy a Toque
1. Click on the ‘Order a Toque’ button on this page and have it delivered straight to your home!
2. Buy a Toque from a Partner Agency in your community.
After you buy your toque, remember to post a #ToqueSelfie!
Interested in participating in the 2016 Toque Campaign? Learn more about last year's success and apply to be a Partner Agency:
Toque Tuesday took place on February 3, 2015.
To date, the Toque Campaign has been supported by 184 incredible community agencies across the country.
These television and radio advertisements were created pro bono by our friends at Leo Burnett Toronto.
Wondering how you, your workplace, school, community group or agency can participate in the Toque Campaign? Check out our ‘Get Involved’ page for ideas. We’d love to hear your great ideas too!