2015 Toque Campaign - We've got you covered from head to toe!

Thanks to our 50+ Partner Agencies, National Partners CTN, Intact and Paul Davis Systems, and supporters across the country, we surpassed our goal and raised $450,000 nation-wide during the 2015 Toque Campaign! This tremendous success will benefit long-term solutions to homelessness across the country.

The Toque Campaign has raised $7 million to date, with more than 50% directly benefitting 184 Partner Agencies nation-wide.  Together we can make a difference, one toque (or pair of socks!) at a time.

 Where the money goes:

•    50% of the gross proceeds from each Toque Campaign item benefit community Partner Agencies working directly with people experiencing homelessness
•    Remaining proceeds support Raising the Roof’s national homeless initiatives, e.g. the Child & Family Homelessness Initiative and Youthworks

Can I order a toque right now?

Absolutely!  Just click on the ‘Order a Toque’ button on this page.





Toque Campaign 2016

Interested in participating in the 2016 Toque Campaign? Learn more about last year's success and apply to be a Partner Agency:




      The only thing more Canadian than a toque is the generosity of our people who understand that homelessness is  unacceptable, and a problem that can be solved.

Stephen Gaetz, President, Raising the Roof Board


Toque Tuesday 2015

Toque Tuesday took place on February 3, 2015.

A list of Toque Tuesday events is available here.

For Toque Tuesday inquiries, contact Arundel Gibson, Director of Development.



Partner Agencies in Canadian Communities

To date, the Toque Campaign has raised $7 million, with over 50% directly benefitting 184 homelessness-serving agenciesacross Canada , as well as Raising the Roof’s national homelessness initiatives.

Find a complete list of Partner Agencies here:

2015 Partner Agencies

Partner Agencies Archive



Toque Campaign TV PSAs

These television and radio advertisements were created pro bono by our friends at Leo Burnett Toronto.

2013 Radio Ad - Parking

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2013 Radio Ad - Pen Clicker

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2013 Radio Ad - PDA

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2013 French Radio Ad - Parking

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2013 French Radio Ad - Parking


Get Involved

Wondering how you, your workplace, school, community group or agency can participate in the Toque Campaign?   Check out our ‘Get Involved’ page for ideas. We’d love to hear your great ideas too! 




 The Difference a toque can make




Toque facts


  • 2015 marked the 18th anniversary of the Toque Campaign. The campaign ran from November 2014 to the end of February 2015
  • Toque Tuesday is held on the first Tuesday in February each year
  • Our 2015 Toque Campaign National Partners were: Intact Financial Corporation, Paul Davis Systems & Canadian Traffic Network
  • Toque Campaign TV PSAs were created pro bono by Leo Burnett Toronto
  • Our toques are manufactured by JJM Manufacturing

Partners of the 2014-2015 Toque Campaign


National Partners


     CTN       Intact        


Supporting Partner