The Toque Campaign has raised $7 million to date, supporting 184 Partner Agencies nation-wide. In 2015, 50% of funds raised directly benefited participating Partner Agencies, with the remaining proceeds supporting Raising the Roof's national homelessness initiatives.

Together we can make a difference, one toque at a time.

2015 Toque Campaign Highlights

Thanks to our 50+ Partner Agencies, National Partners CTN, Intact and Paul Davis, and supporters across the country, we surpassed our goal and raised $450,000 nation-wide during the 2015 Toque Campaign! This tremendous success will benefit long-term solutions to homelessness across the country.

2016 Toque Campaign

Our Partner Agencies and National Partners across Canada are gearing up for our 19th annual Toque Campaign! Our goal this year is to raise $550,000 nation-wide. Make sure to check out ‘How to buy a Toque’ to do your part to help us reach this goal! Stay up-to date for event listings [insert link] to attend a Toque Selling event in your community.

Where does the money go?

50% of the gross proceeds from each Toque Campaign item benefit community Partner Agencies working directly with people experiencing homelessness

Remaining proceeds support Raising the Roof’s national homeless initiatives, such as our Child & Family Homelessness Initiative and The Upstream Project.

How to Buy a Toque

1. Click on the ‘Order a Toque’ button on this page and have it delivered straight to your home!

2. Buy a Toque from a Partner Agency in your community.

After you buy your toque, remember to post a #ToqueSelfie!





Participate in the 2016 Toque Campaign

Interested in participating in the 2016 Toque Campaign? Learn more about last year's success and apply to be a Partner Agency:



      The only thing more Canadian than a toque is the generosity of our people who understand that homelessness is  unacceptable, and a problem that can be solved.

Stephen Gaetz, President, Raising the Roof Board


Toque Tuesday 2015

Toque Tuesday took place on February 3, 2015.

A list of Toque Tuesday events is available here.

For Toque Tuesday inquiries, contact Arundel Gibson, Director of Development.


Partner Agencies in Canadian Communities

To date, the Toque Campaign has been supported by 184 incredible community agencies across the country.

Find a complete list of Partner Agencies here:

2015 Partner Agencies

Partner Agencies Archive


Toque Campaign TV PSAs

These television and radio advertisements were created pro bono by our friends at Leo Burnett Toronto.

2013 Radio Ad - Parking

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2013 Radio Ad - Pen Clicker

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2013 Radio Ad - PDA

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2013 French Radio Ad - Parking

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2013 French Radio Ad - Parking


Get Involved

Wondering how you, your workplace, school, community group or agency can participate in the Toque Campaign? Check out our ‘Get Involved’ page for ideas. We’d love to hear your great ideas too! 


The Difference a toque can make



Toque facts


  • 2015 marked the 18th anniversary of the Toque Campaign. The campaign ran from November 2014 to the end of February 2015
  • Toque Tuesday is held on the first Tuesday in February each year
  • Our 2015 Toque Campaign National Partners were: Intact Financial Corporation, Paul Davis Systems & Canadian Traffic Network
  • Toque Campaign TV PSAs were created pro bono by Leo Burnett Toronto
  • Our toques are manufactured by JJM Manufacturing

Partners of the 2014-2015 Toque Campaign


National Partners


     CTN       Intact        


Supporting Partners