Toque Campaign - Let's Put a Cap on Youth Homelessness!

Toque Tuesday is February 7th. 

Here’s a list of what’s happening in communities across Canada! 

Buy a toque and help youth break away from life on the streets and take a path to a better future. It’s a wise investment and a great way to do good and look good! 

  • Where the proceeds go

•    80% of net proceeds from the Toque Campaign benefit grassroots community agencies that help homeless people in cities and towns across Canada
•    The remaining 20% supports Raising the Roof’s national initiatives, e.g. Youthworks
 

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View our fresh and funny TV spots

And please…let us know what you think


Our new toque TV spots were created pro bono by the brilliant team at Leo Burnett Toronto (thank you!). The spots are being aired on TV stations across Canada. Take a moment to take a look.  If you don’t have your toque yet, you can order it right now! 

 

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the difference a toque can make

Toques in your community

To date, the Toque Campaign has generated over $3.3 million in grants – money that has been used to support 145 homelessness-serving agencies in 70 communities across Canada, as well as Raising the Roof’s national Youthworks initiative, which focuses on long-term solutions to youth.

Toque facts

 

  • 2011/2012 marks the 15th anniversary of the Toque Campaign. The campaign runs from November 2011 to the end of February 2012.
  • Last year, we achieved our goal of selling 40,000 toques. This year, our goal is to sell 50,000 toques!
  • Our annual Toque Tuesday will be held on Tuesday, February 7th, 2012.
  • Our 2012 Toque Campaign National Partners are: Intact Financial Corporation & Canadian Traffic Network.
  • Our TV toque Spots (PSAs) were created. pro bono, by Leo Burnett Toronto
  • Our toques are manufactured by JJM Manufacturing.
  • Our website is donated and maintained by ecentricarts.

2011-2012 TOQUE CAMPAIGN PARTNERS

national partners -

Intact CTN     
 

Regional partners - Vancouver

Global straight Metro Vancouver CKNW AM 980 Classic ROCK 101 99.3 FOX AM 730

Regional partners - Toronto

Virgin Radio 99.9FM Newstalk 1010 HOMES Publishing Group  97.3 EZ ROCK City TV Omni 1

Regional partner - Newfoundland

CBC 640AM

Regional partner - Edmonton

Crystal Glass