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To ignite a conversation around people's attitude towards individuals experiencing homelessness, Raising the Roof made it appear as if a shelter would open in a neighbourhood.
The recently released #NoSeasonIsBest campaign aims to spread awareness about the seasonality of homelessness - because homelessness doesn't take a summer holiday.
Raising the Roof's 'Humans for Humans' campaign encouraged a changing conversation on homelessness by using mean tweets to expose and dispel common myths and misconceptions about the issue.
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